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Benefits Of SEO | Your Business Key To Success

Benefits Of SEO | Your Business Key To Success

SEO (Search Engine Optimization) is key to business success in this day in age. The benefits of SEO can do wonders for your business. Hence, providing additional traffic you were missing in the first place. You may not even recognize it, but you’ve experienced SEO at first hand. Whether you think so or not, below is an excellent example of SEO you’ve experienced.

Excellent Example Of SEO You've Experienced

No doubt, there was a time where you had to search something on Google. Whether it be for troubleshooting, food recipes, health / diets, car questions, miscellaneous information, etc. etc. While searching, have you noticed the results? There was a whole bunch of relevant sources you can choose from!

For the most part, everyone skims through the first few results and find what they’re looking for. You’ll usually find the answer (or product) you’re looking for within the first few minutes…or sometimes even seconds! All in all, it’s absolutely incredible we live in a time where anyone can search anything from their smart phones and get a result in milliseconds. This is an example how SEO can benefit both business and user. 

However, that begs the following questions:

Why did those results come up first?

How did the source rank on top of Google for that relevant search?

Compared to the other results, how come this result made it above all others?

How can my business rank on top of Google and benefit from SEO?

It’s not uncommon for you, as a business owner to be asking yourself these important questions. Overall, we live in a world ran by technology. Where phone books, word of mouth and ads in the paper are quickly getting overrun by result ranking competitors. For this reason, your business may be losing potential clientele and new foot traffic. 

The Benefits You Want From SEO

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Hiring A Reliable SEO Company

When hiring a professional team of SEO professionals, you’re getting REAL traffic that’ll give you the conversions you’re searching for. Overall, you’re losing potential customers the longer you wait. You could be losing customers more to your competitors and not even know it. It’s scary to think about, but businesses are evolving to reach their traffic from online visitors. 

Television commercials, newspaper and radio ads are all things of the past. If you’re a business owner relying on old school ways of reaching out, you’re most likely losing money for your business. In order to get your SEO traffic up to par, and your phones ringing, your brand has to be seen. 

Traffic SEO: How to get the phones ringing

Before we dive into this valuable subject, let’s start off by differentiating on what quality SEO traffic really means. There are two kinds of traffic SEO your business could be getting. One can exponentially help your business skyrocket! However, the other can make your SEO efforts a waste of time and funding. So what IS the actual difference between the two?

Quality SEO Traffic:

So what exactly defines quality SEO traffic? You will want users coming to your site who’d search relevant keywords matching your product or service. After all, you’ll need to apply keywords relevant and useful enough for the user to stay on your website.

For example: Your business is a clothing store and you’re looking to get more traffic for your store. For both online AND at the local business’s address. Let’s say there’s a high volume of people searching for, “Long black dress”. Of course, you’ll want to rank on Google for this keyword. In addition to targeting potential customers who live nearby locally. You’ll want to aim for a keyword that has a high search demand. As a result, you’ll get the proper conversions you’ll want for your business!

Random / Cheap SEO Traffic:

You’re probably asking yourself, “what is cheap SEO traffic, and how can it poorly effect my business?”. All in all, cheap SEO traffic is when someone in charge of a company’s SEO traffic targets inexpensive and unrelated people to visit the site. Here’s an excellent example of cheap traffic and how it could poorly effect your business:

For example: Let’s go back to the clothing store from the example above. Overall, the number of people visiting your website is growing….

However, your business is still losing it’s potential foot traffic and you’re still not getting the conversions you’re looking for. But why? It’s an ugly world out there, and faulty SEO companies will target “cheap” countries like: India, Nigeria, Kenya, Pakistan, Bangladesh, etc. etc.

Why? When you target cheap countries they cost pennies (or less) to get web traffic or Facebook likes. So in the end, they will show you ONLY the amount of traffic you’re getting, not the converting kind. Especially, when you’re trying to get proper SEO for a local business. Which is a waste of your time and funds. In conclusion, if the price and company seem too good to be true….it usually is. 

Hiring A Reliable SEO Company

When hiring a professional team of SEO professionals, you’re getting REAL traffic that’ll give you the conversions you’re searching for. Overall, you’re losing potential customers the longer you wait. You could be losing customers more to your competitors and not even know it. It’s scary to think about, but businesses are evolving to reach their traffic from online visitors. 

Television commercials, newspaper and radio ads are all things of the past. If you’re a business owner relying on old school ways of reaching out, you’re most likely losing money for your business. In order to get your SEO traffic up to par, and your phones ringing, your brand has to be seen. 

What Is SEO Traffic?

Let’s start off with the meaning of SEO:  “Search Engine Optimization”

Designed to improve your SEO tactics in order to ensure your website (or brand) can be found on a search engine’s result page. As a result, when users search on a search engine, like Google, it’ll help users find the relevant search they are looking for. As a result, leading them right to your website! All in all, search engine traffic are the “visitors” who stumble upon your website from a relevant search engine result. 

How can you measure these analytics? You can accomplish this by staying up to date on a web analytics program. As a result, you’ll be able to pinpoint where your users are coming from, and whether or not you’ll need to optimize the landing page, home page, or just your methods of organic SEO marketing. 

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