Think of cross-promoting as a form of upselling, and you’ll get part of the picture of what cross-promotion is – but you won’t get the full thing.
Cross-promoting can also involve advertising through more than one means or partnering with other online businesses to stimulate sales of both.
Though it works more effectively with associated products or services, some companies may cross-promote sales for items with no relation to either company.
A further benefit from cross-promoting is the option to share advertising costs for mailshots, flyers, or special offers.
Returns on investment usually begin to show pretty quickly.
If you’re fortunate enough to match up with a company with a more established reputation, chances are your sales will increase even faster.