Push notifications are messages designed to pop up on a user’s screen, draw them to your site, enhance their interest, and keep them engaged.
When push notifications are used correctly, conversion rates will improve by as much as 50% over that of emails for new subscribers, even when they aren’t online.
Each push notification allows you to improve brand awareness without the requirement of knowing the user’s email address. This increases the chances of a better ROI from the marketing campaigns on your site.
Check out the video below to see their uses, what they look like, and how you can use them on your site.