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How to Find Micro-Influencers

Influencers often termed as ‘micro-influencers’, have lower follower counts in a given niche than their more famous counterparts though they have intensely engaged audiences.

Accounts with less than 25,000 followers are generally considered micro-influencers.

Micro-influencers are called upon to promote online growth when you have few followers as it’s one of the best ways to drive up sales.

Micro-influencers achieve more than twenty times more conversations than average consumers when recommending products.

Over eighty percent of consumers state that they were ‘highly likely’ to follow a recommendation made by a micro-influencer.

Tools like ‘influence.co’ help to connect the right type of micro-influencer with suitable online businesses.

How to Use Influence.co to Find Your Micro-Influencer(s)

I’ve found that the best micro-influencing platforms are Instagram and YouTube because they have the
broadest audience demographics. You can test out which work best for you, but that’s what I’ve found
works best.

1) To get started, you’ll need to create a profile on influence.co. You can reach their site by clicking

2) From there, you’ll want to search for a keyword – something having to do with your business.
Search results will be listed below the ‘Advanced’ search box.

3) From there, I want you to filter your Instagram Engagement Rate to 2% (from 0.1%).

4) Search the results listed and choose one of the recommended micro-influencers.

5) From there, you’ll need to do a little research. Choose one of the profiles and look at the social
media that they could potentially showcase you on. Make sure they have enough likes,
comments, views, etc. and that their content matches up well with your own products or

6) Interact, let the micro-influencer know what you’re trying to do, and you should be good to go!
Final tip: Try not to use the same micro-influencer more than once or twice. You’ll start to see
diminishing returns. If you want to continue using micro-influencers, I would try searching for others.


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