To increase sales, an online business usually needs to increase social engagement… threefold.
It’s that simple to explain.
At the same time, tripling engagement is not that easy to do every day without fail. It involves commitment and time.
Online companies need to know what their audience wants by finding out where they hang out, heading there themselves, and learning from them.
An audience wants acknowledgment and to be valued, to connect with likeminded people, and to be rewarded.
The common thread here is to always answer every directed comment with a comment or reply of your own.
Genuine and honest comments push engagement.
Open-ended comments produce conversation and debate and keeping them on a social platform shows that you value your users.