The greater your email list, the more power your company possesses. Facebook and Google are making it more challenging to market to our collective audiences – so nowadays, having an engaged email list is vital for success.
Email gives a wide-reaching opportunity to create a personal approach when communicating with your visitors as it is relatively cheap compared to other types of communication. Conversion rates are therefore favorable when you have a user’s email, and consumers generally still are accepting of this type of communication. Whatever happens, with 4.3 billion users forecast by 2022, email collecting and mailshots are here to stay.