The advantages of finding similar online businesses can’t be over-stressed.
Companies learn from each other, pass referrals and testimonials, and implement actions they may never have thought of without partnering.
As long as there are no conflicts of interest, these types or partnering work well for both parties.
There might be some crossover of products, but an agreement set in place where neither undercuts each other but still reap the benefits of leads and referrals in other areas usually works well.
It pays to look at how businesses who provide the same services in other countries are set up too.
And, all it takes is a single Google search.
With partners, you’re able to find out who links to your competitors (or already links to you), and to content.
Look for areas that have engaged readers who have things in common with your brand values.